1. About this policy
This Cookie Policy explains how EQUINATE LTD uses cookies and similar technologies on our website.
In this policy, "Equinate", "we", "us" and "our" refer to EQUINATE LTD. "You" and "your" refer to website visitors.
Cookies help our website function, support ecommerce, remember preferences, measure performance and, where you consent, support analytics and marketing.
This policy should be read alongside our Privacy Policy.
2. What are cookies?
Cookies are small text files placed on your device when you visit a website.
They help websites work, remember information about your visit and provide information to website owners.
Similar technologies may include pixels, tags, scripts, local storage and software development kits.
3. Types of cookies we use
| Cookie type | Purpose | Consent required? |
|---|---|---|
| Strictly necessary | Support checkout, basket, security, login and fraud prevention | No |
| Functional | Remember preferences and improve website features | Usually yes |
| Analytics | Help us understand website use and performance | Yes, unless an exemption applies |
| Marketing and advertising | Measure campaigns, build audiences and show relevant adverts | Yes |
| Social media | Support embedded content and social platform features | Yes, where not essential |
4. Strictly necessary cookies
These cookies are needed for the website to operate and may be used to:
- remember basket contents;
- enable checkout and payments;
- maintain account sessions;
- remember cookie choices;
- prevent fraud;
- support security and performance; and
- allow essential forms and website features to work.
They do not require consent because they support services you request.
Blocking them may prevent parts of the website from working.
5. Ecommerce cookies
Our website may use cookies to:
- remember products in your basket;
- maintain your checkout session;
- process orders;
- keep you logged in;
- apply discounts;
- support payments; and
- prevent fraud or misuse.
These cookies are generally necessary for ecommerce functionality.
6. Analytics cookies
We may use tools such as Google Analytics 4 to understand:
- visitor numbers;
- pages viewed;
- traffic sources;
- devices and browsers used;
- website errors;
- product-page and checkout performance; and
- ways to improve the customer experience.
Analytics cookies are not essential. Where required, we will ask for consent before setting them.
7. Marketing and advertising cookies
We may use cookies or pixels from providers such as Meta, Google, TikTok or Pinterest to:
- measure advertising performance;
- understand whether adverts lead to visits or purchases;
- build and measure audiences;
- limit advert frequency;
- show more relevant adverts; and
- understand customer journeys.
These cookies are not essential and will be used only where permitted and, where required, with your consent.
8. Email tracking
If you subscribe to marketing emails or purchase from us, our email provider may use tracking technologies to understand whether emails are delivered, opened or clicked.
This helps us improve our communications and measure campaign performance.
You can unsubscribe at any time using the link in an email or by contacting harriet@equinateflow.com.
9. Social media and third-party content
Our website may contain links to, or content from, services such as Instagram, Facebook, TikTok, YouTube or Pinterest.
These providers may set cookies when you interact with their content, use sharing tools or are logged into their services.
We do not control third-party cookies. Please review the relevant provider's privacy and cookie information.
10. Third-party cookies
Some cookies may be set by service providers supporting:
| Provider type | Purpose |
|---|---|
| Ecommerce platform | Website, basket, checkout and order processing |
| Payment provider | Secure payments and fraud prevention |
| Analytics provider | Website usage and performance |
| Advertising provider | Campaign measurement and personalised advertising |
| Email provider | Sign-up forms and email tracking |
| Reviews provider | Customer reviews and feedback |
| Cookie consent provider | Recording cookie choices |
| Social media platform | Embedded content and campaign measurement |
The exact cookies used will depend on the tools and apps active on our website.
Our cookie banner or preference centre may provide more specific details about current cookies, providers and durations.
11. How long cookies last
Cookies may be:
- session cookies, which are deleted when you close your browser; or
- persistent cookies, which remain for a set period or until deleted.
Duration depends on the cookie's purpose and provider.
12. Managing your preferences
When you visit our website, you may see a cookie banner or preference centre allowing you to:
- accept all cookies;
- reject non-essential cookies;
- select permitted categories; or
- change your choices later.
You can also manage cookies through your browser settings.
Blocking cookies may affect basket, checkout, login or other website features.
13. Browser controls
Cookie controls are usually available under your browser's privacy, security or settings menu.
Guidance is available from browser providers including Google Chrome, Apple Safari, Microsoft Edge and Mozilla Firefox.
General information is also available at https://www.allaboutcookies.org/.
14. Changes to this policy
We may update this policy when our website, Shopify apps, analytics tools, advertising platforms or other technologies change.
The latest version will be posted on our website with its updated date.
15. Contact us
For questions about this Cookie Policy, contact:
EQUINATE LTD
Company number: 17088127
Registered office: 3 The Meads, Cranbrook, England, TN17 3QB
Email: harriet@equinateflow.com